This phrase has managed to secure a strong place in today’s world of ‘fast’ fashion, slowly but surely. Fast fashion involves replicating the creations of top designers as witnessed on the ramp and making them available at retail stores at slashed down prices. The delivery cycle that governs fast fashion is astonishingly short – manufacturing millions of pieces by processes that are insensitive to the environment, leaving no scope to imbibe the green values of reuse and recycle in the quality of the material which is used, churning out clothes one after the other whose future is either abandonment behind locked closets or landfills. It’s almost as if newly manufactured clothes are meant to be discarded season after season, as there’s always a new lot waiting on the racks of the fast fashion retailers, luring the consumers with their reduced price tags.

Last few years show a remarkable shift towards the slow fashion trend, with more and more people adopting vintage fashion and second-hand clothing. People have exhibited a growing affection for vintage clothing that is longer-lasting, clothes that speak quality, garments that exhibit fine craftsmanship, purely authentic collectibles that stand the test of time. Manufacturing these fine clothes is a slow and steady process that involves choosing the right fabric, intricate detailing, and most importantly ensuring that the entire process is not effectuated by design operations that are harmful to our planet. Ultimately, the goal of slow fashion is to encourage the consumers to invest in trans-seasonal clothing that is meaningful and lasting, and reduce their dependability on new clothes, thus helping them to contribute towards greening of our planet.